If your prices are too low, you are doing a disservice to your clients. In today’s episode, I discuss how low-cost programs and offers can be one reason that your clients aren’t getting optimal results and transformations.

Your rates aren’t about your worthiness. Your worth as a child of God is priceless. Your worth as a human is separate from the value of the transformation you provide as a doctor coach.

When you price based on worth, it can feel like people are saying no to you or rejecting you when they don’t buy your offer and get success in your program. You need to price based on your ability to get a person from point A to point B and take that transformation and the skills they learned along the way with them for life.

Clients don’t buy into low-priced offers because they don’t have skin in the game. It is easier for them to walk away from coaching that feels new, scary, or hard. But when you price your offers high, they feel like they have to do the work to make the investment worthwhile.

Do not let your limiting beliefs control your pricing model. If you do that, you are not serving your people. If you want help building your IP and building belief in your coaching program and your ability to help some achieve transformation, I encourage you to sign up for IPMD. 

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