In this episode, I’m walking you through the real journey of what it takes to become an in-demand coach with an in-demand offer—and I’m not holding back.

This isn’t just about strategy (though I give you plenty of that). It’s about the mindset, the mission, and the moments most people avoid—the messy middle, the awkward conversations, the crickets, the no’s… and how every single one of those things is actually building your demand.

Because you don’t become in-demand by avoiding failure.
 You become in-demand by failing forward.

I talk about:

• The 3 C’s of an irresistible offer
• Why most offers don’t create demand (and how to fix it)
• The difference between passive failure and active failure
• The 10-step process to build demand—even when no one’s responding
• How to keep going when it feels like it’s not working

If you’re a doctor who wants to coach—and you’re ready to go from hiding to helping, from “no one’s listening” to “clients are reaching out”—this episode is your roadmap.

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