Do you know the difference between an in-demand coaching offer and coaching sessions? 

If the leading point of your sales pitch starts with a specific number of sessions or a concrete timeframe, that is not an offer. Coaching sessions do not create demand. You have created a commodity, not a transformation, so you won’t achieve brand awareness, loyalty, or urgency. A package of coaching sessions doesn’t showcase a clear path to results. 

To be a 6-figure doctor coach, you need an offer that people hear and then immediately want. When someone pays for coaching, they are buying a result. An in-demand offer encourages belief and movement because the transformation is clear and certain.

In today’s episode, I give three reasons why selling sessions does not work. Then, I define the essential components of an in-demand offer. No amount of money, marketing, or social media can replace the power of an in-demand offer. Tune in to learn the three things your coaching offer has to have to be unique and desirable to the ideal client you want to serve.

Whether you are struggling to sign clients or are just starting your business, this episode delivers key insights every coach needs to know to be successful.

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