Episode 144: How To Position Your Offer To Command $5k-$20k Prices

I had such a great time at the National Medical Association Conference. My biggest takeaway was that I needed to spend more time talking to you all about your offers.

In today's episode, I explain how to determine if you have a $5k-$20k offer and how to position your offer so it sells.

I start by discussing some of the mistakes I made when I didn't understand I had a high-ticket offer, especially when it comes to pricing.

Clients buy coaching because they want to invest in your beliefs. When you price your offer too low, the monetary value doesn't align with the transformative value. Selling low-price coaching offers is harmful.

Then, I introduce the basics of positioning your offer through my S.T.I.C.K.Y. problem framework. Learn how to assess which bucket your offer resonates with and how to position it as a solution for Success, Transformation, Income, Connection, Kudos, and Yearning.

I challenge you to think about your offer, think about your story, and think about how you can make it S.T.I.C.K.Y. If you are ready to start selling $5k-$20k coaching offers, I invite you to join the next DCS virtual training seminar!