Episode 042: What Makes Clients Buy

Courses, Education, entrepreneurship

April 3, 2023

Welcome to another episode of The Doctor Coach School™ Podcast.

I want you to picture a Venn diagram with three overlapping circles.

  • One circle says I can and want to do this.  
  • The second circle says, I can’t do this without her.  
  • And the third circle says I can’t do this without her program.

The intersection of all of these circles is the Pocket of belief.

Click here to view the Venn diagram.

Your goal is to move your clients to the pocket of belief. 

Everything in your content, in your sales call, your intellectual property, everything that you’re doing in your business, all your marketing should not only be to get them to the table but to get them to the pocket of belief.

All of these things have to be occurring at the exact same time in order for your clients to say yes to your coaching offer. 

They need to be simultaneously thinking:

  •  I can do this and want to do this. 
  •  They also need to be thinking I can’t do this without her. 
  •  And they need to be thinking, I can’t do this without her program. I can’t do this without the bridge that she has laid out.

These are essential thoughts that your client should be having simultaneously when they are signing up to work with you.

Let’s consider the alternative.

When your future clients have just one out of these three thoughts, they’re thinking, “Yes, I can do this” but they are not thinking that “I can’t do this without her” and “I can’t do this without her bridge”… 

What would end up happening? 

This is when your clients try to do it on their own. 

That is not in service to them. They will not be able to achieve the transformation they require on their own. They need you for that.

I get into all this in today’s episode. Let’s get into it.


Mentioned in this episode:

Episode 041: Why The Lurkers Buy

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